Abstract

MATILLA-SANTANDER, Nuria et al. Using consumer panels in public health observational studies. Gac Sanit [online]. 2017, vol.31, n.5, pp.436-438.  Epub Nov 30, 2020. ISSN 0213-9111.  https://dx.doi.org/10.1016/j.gaceta.2017.03.011.

Consumer panels are a market research method useful for gathering information about low-frequency or difficult-access customers. The objective of this field-note is to explain our experience using this method in a cross-sectional public health study on the use of electronic cigarettes. After taking into account other non-probabilistic sampling techniques to obtain a huge sample of electronic-cigarette users (n = 600), in the end we decided to use consumer panels (recruiters) because of the relative short duration of the field work and the high representativeness of the sample.

Keywords : Electronic cigarettes; Sampling; Recruiters; Consumer panels; Observational studies.

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