Introduction:

several studies have identified the lack of knowledge and time as one of the barriers for the application of research findings to clinical practice. The use of information and communication technologies may offer a solution to these problems.

Objective:

to asses the reach and diffusion of contents published in the Cuidando neonatos blog related to the consumption of evidence in health care.

Material and method:

we conducted a cross-sectional descriptive study using Google Analytics and the Directorio Blogger.

Results:

there were a total of 645 249 page views in the period under study (November 12, 2014 to September 12, 2018) in the course of 155 874 sessions. Most visits came from Spain and Mexico. Of the 144 published posts, 26 had to do with evidence-based care. The most-viewed post was “RCP neonatal. ¿Repasamos conceptos claves?”, which received 13 649 visits.

Conclusions:

the reach of the contents published in the Cuidando neonatos blog and disseminated through its social network profiles demonstrates that blogging can be a powerful tool to facilitate the implementation of evidence-based health care practices in the field of neonatology.

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