Resumo

RIERA AGUILAR, Mireia. Health claims in foods confuse the average consumer. Activia, Actimel and Puleva Omega 3 according to Regulation 1924/2006. Rev. Bioética y Derecho [online]. 2018, n.42, pp.235-268. ISSN 1886-5887.

Through Regulation 1924/2006 of the European and Advice Parliament of December 20th, 2006, relative to the nutritional and health claims on food, health claims have been regulated in order that their advertising does not induce the consumer to be mistaken.

Many food companies, with the entry into force of the mentioned Regulation, had to change or cancel the health claims provided in their food products.

Nowadays, a health claim possesses sufficient scientific evidence as to verify that the relation between a component and a healthy property exists.

Palavras-chave : health claims; healthy diet; average consumer; nutritional composition; advertising; marketing.

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