Resumo

MONINO, Manuel et al. Evaluation of activities promoting fruits and vegetables consumption in 8 countries members of the Global Alliance for Promoting Fruit and Vegetable Consumption "5 a day" - AIAM5. Rev Esp Nutr Hum Diet [online]. 2016, vol.20, n.4, pp.281-297. ISSN 2174-5145.  https://dx.doi.org/10.14306/renhyd.20.4.242.

Introduction: This article compiles practices promoting fruits and vegetables consumption launched by eight members of AIAM5 - Global Alliance for Promoting Fruits and Vegetables Consumption "5 a day", with the aim of identifying best practices in the approaching strategies, programs and activities to encourage fruits and vegetables consumption. Material and Methods: A questionnaire designed to categorize and identify strengths, weaknesses, opportunities, cost-effectiveness, feasibility and practices with the greatest potential to adapt to national health promoting policies, was used. Questionnaires from eight countries from AIAM5 were evaluated: Mexico, Chile, Costa Rica, Venezuela, Colombia, Bolivia, Nicaragua and Spain. Results: One of the greatest strengths of the organizations of AIAM5 is the prestige and the professional, technical and academic knowledge that back up their activities. One evident weakness of their strategies is the lack of measuring practices of the impact of the implemented activities, and the evaluation of their cost-effectiveness. It was also observed that some of the entities that carry out the programs "5 a day" are conceived as social enterprises with diverse types of partners and allies. Conclusions: It is recommended that AIAM5 members should make an effort to measure the impact of their activities and interventions by setting quantifiable goals, and using indicators to assess the degree of achievement of the activities carried out. It is also recommended to exploit the niche of opportunities provided by the Corporate Social Responsibility to help them achieve their objectives of promoting fruits and vegetables consumption.

Palavras-chave : Fruit; Vegetables; Public Health; Non-Communicable Chronic Diseases; 5 a day.

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