Resumo

GIANLUPPI, L.D.F. et al. Value aggregation in crioulo horses: a case study. Arch. zootec. [online]. 2009, vol.58, n.223, pp.471-474. ISSN 1885-4494.

With the improvement of breed, the admiration for Crioulo horses became a profitable investment. In search of the best animal to invest these values the Freio de Ouro award became the most complete instrument. The objective of this study is to portray how value is agregated in Crioulo horses meant specially for competition. This objective was accomplished by the case study of the winner of the Freio de Ouro 2006 competition, Ganadero Da Harmonia, using interviews and searchs in websites about Crioulo horses. As a result if was found that value agregation starts from the genealogy of the animal, followed by the training and, as a main factor is the premium of Freio de Ouro. It should be concluded that the animal differentiation happens with horse's qualities improvement and it is fundamental to aggregate value.

Palavras-chave : Freio de Ouro award; Differentiation.

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