SciELO - Scientific Electronic Library Online

 
vol.28 número2Potencial sesgo de selección en las encuestas telefónicas: teléfonos fijos y móviles índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados

Revista

Articulo

Indicadores

Links relacionados

  • En proceso de indezaciónCitado por Google
  • No hay articulos similaresSimilares en SciELO
  • En proceso de indezaciónSimilares en Google

Compartir


Gaceta Sanitaria

versión impresa ISSN 0213-9111

Resumen

GAVILAN, Enrique; JIMENEZ DE GRACIA, Laura  y  GERVAS, Juan. Strategies to promote testosterone deficiency syndrome: a paradigm of disease mongering. Gac Sanit [online]. 2014, vol.28, n.2, pp.173-176. ISSN 0213-9111.  http://dx.doi.org/10.1016/j.gaceta.2013.06.007.

The so-called "testosterone deficiency syndrome" is a blend of nonspecific symptoms typical of the physiological process of aging. This syndrome has been the subject of intense promotional activity that has presented the phenomenon as highly prevalent and with a major public health impact. This strategy has been accompanied by the emergence of new and easy to administer testosterone devices into the pharmaceutical market and has generated significant sales for drug companies. The commercial promotion of testosterone deficiency syndrome and its remedies has exploited cultural stereotypes of aging and sexuality through awareness campaigns promoted by the laboratories involved and has been disseminated by media with the participation of numerous experts and with the support of scientific associations, representing a paradigmatic case of disease mongering. This example might be of use in the response to disease mongering activities from the clinical and public health fields.

Palabras clave : Disease awareness; Marketing; Testosterone; Androgen deficiency in aging men.

        · resumen en Español     · texto en Español     · Español ( pdf )

 

Creative Commons License Todo el contenido de esta revista, excepto dónde está identificado, está bajo una Licencia Creative Commons