Objectives:

To write the functionalities and resources of a web page created to train and inform patients and to analyze the activity of the tool after a six-year operating period. These two objectives are aligned with the WHO recommendation to incorporate different digital health strategies into health care.

Material and methods:

To create the web page we followed the next steps: 1) development of the logo and brand system; 2) creation of written and audiovisual content and 3) launch campaign. To evaluate the use of the web page, a retrospective descriptive study was carried out (September 2015 - November 2021) and key performance indicators were collected.

Results:

The website was structured into 11 groups of pathologies, including written information (179 files) and audiovisual information (61 videos) about drugs and a repository of current health topics shown as news (515 published reviews). Since its launch, a total of 176,530 visits have been registered by 150,004 different users. In November 2020 the web was redesigned, optimizing it for mobile devices and with a renewed brand design. This update reported a significant growth in visits, with mobile phones being the most used display (74.9%) in this last period.

Conclusions:

The web platform was well received by patients rather than perceived as a depersonalization initiative. Moreover, during the current pandemic scenario, this webpage helped the Pharmacy Service to implement a telepharmacy program that will allow the follow up care patient between face-to-face visits.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )