Objective

To understand the social representations produced by the media about childhood diabetes.

Method

Study of social representations with documental basis. The search for news was carried out in two newspapers from Ceará - Diário do Nordeste and O Povo - and in two printed magazines: Veja and IstoÉ.

Results

19 news items were identified. The textual content resulting from the news was processed and analyzed through the IRAMUTEQ software. Descending Hierarchical Classification (DHC) divided the set of journalistic contents into six classes, named according to their content.

Conclusion

The media uses different approaches to represent the same social phenomenon, affecting the way of production and/or modification of how society confronts the phenomena of daily life and the way it interprets them.

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