Abstract

ZUGASTI MURILLO, Ana; AGUILAR SUGRANES, Laia  and  ALVAREZ HERNANDEZ, Julia. Digital transformation of the relationship between industry and healthcare professionals. Nutr. Hosp. [online]. 2022, vol.39, n.spe1, pp.14-18.  Epub May 09, 2022. ISSN 1699-5198.  https://dx.doi.org/10.20960/nh.04064.

The COVID-19 pandemic has affected healthcare systems severely and has had a negative impact on healthcare. However, it has also been a catalyst for digital transformation in many healthcare centers and in the pharmaceutical industry.

In this article, the experience of digital transformation during the pandemic is reviewed from the perspective of healthcare professionals and the pharmaceutical industry, with a focus on digital visits, on-line education, and the model of interaction between healthcare professionals and the industry. Also, some key points are given to facilitate a successful digital transformation.

Keywords : Technology; Analog-digital conversion; Remote consultation; Drug industry.

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