Abstract

CHULVI, Vicente; GONZALEZ-CRUZ, Mª Carmen  and  MULET, Elena. The influence of logical and no-structured personality profiles on creative design elaboration. Anal. Psicol. [online]. 2015, vol.31, n.3, pp.1062-1068. ISSN 1695-2294.  https://dx.doi.org/10.6018/analesps.31.3.145881.

Thought styles have been traditionally classified as convergent or logical, and divergent or no-structured. The case of these two opposite thought styles in the design activity is studied in the present paper, with the aim of analyse their influence in the level of design creative ideas. A practical experience has been carried out, in which subjects that present a thinking style strongly logical or strongly non-structured have been selected from a group of designers. These subjects have been required to solve a design problem by using a lateral thinking design method, with the aim to determine which of these thought styles provides with better creative outcomes. Results show the values of creativity of the solutions presented by the two groups. They are analyzed by means of the AHP with ratings technique. The conclusion of the experiment is that both individuals with logical and non-structured thinking style have generated ideas with similar creative level. So, this work demonstrates in a practical way the theorization of Kirton (1978), who defended that individuals of both typologies, logic and no structured, present the same creative potential. So, the importance falls on the method and not on the individual.

Keywords : creativity; creative design method; personality; psychological profile; creative potential.

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