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Cirugía Plástica Ibero-Latinoamericana
On-line version ISSN 1989-2055Print version ISSN 0376-7892
Abstract
ARMAS, Elena et al. Influence of meetings on dissemination of the specialty. #PlasticSurgery in social media. Cir. plást. iberolatinoam. [online]. 2020, vol.46, n.2, pp.223-232. Epub Aug 17, 2020. ISSN 1989-2055. https://dx.doi.org/10.4321/s0376-78922020000300012.
Background and objective.
The use of social media to spread knowled-ge about Plastic Surgery, especially regarding academic issues, is still in its infancy. Recent studies have shown that the hashtag #PlasticSurgery has been used to spread knowledge and leadership in our specialty. However, the influence of national and international meetings in this regard has not been studied, a topic that we propose to study in this article.
Methods.
A retrospective analysis of tweets published in Spanish containing the words "CirugiaPlastica" or the hashtag #CirugiaPlastica was performed, comparing 5 groups: 1. Working days control group (non-coincident with Plastic Surgery meetings); 2. Weekend control group (non-coincident with Plastic Surgery meetings); 3. Iberolatinoamericano Meeting Group; 4. SECPRE (Spanish Plastic, Reconstructive and Aesthetic Surgery Association) Monographic Meeting Group; 5. AECEP (Spanish Aesthetic Plastic Surgery Association) meeting group. The following variables were analyzed, among several others: author identity, tweet topic, hashtag #CirugiaPlastica use, educative or promotional finality and the availability of the digital link to a journal article.
Results.
A total of 1165 tweets were analyzed. Tweets written by plastic surgeons, academic institutions and scientific societies were 13.44% in the control groups compared to 18.52% in the meeting groups (p-value = 0.02). The presence of a national or international meeting did not increase significantly the number of educational tweets nor the links to scientific articles (p-value >0.05).
Conclusions.
Analyzed meetings did not show a statistically significant repercussion on the educational content of tweets. Social media should be encouraged during these meetings to spread knowledge and to increase the repercussion of our specialty.
Keywords : Twitter; Social media; Scientific divulgation; Plastic Surgery.