Abstract

SAINZ DE BARANDA ANDUJAR, Clara. Women in sports newspapers: two patterns. CPD [online]. 2014, vol.14, n.1, pp.91-102. ISSN 1989-5879.

The purpose of this study was to find out which image of women transmits Spanish sports newspapers and how it has evolved in recent years (1979-2010). Were analyzed all articles where a woman appeared (n = 4877) in the four largest circulation sports newspapers. And then, were analyzed the protagonists (men or women) (n = 20928) and seven items to determine the patterns of women (n = 12195) on the sport news: main character amount, gender, if main character, occupation (or charge), its role in the information, mentioned family relationships, how that person presents information and if it is directly cited in the article. The results show that there are two patterns of women in the Spanish sport news: the characteristic 'Sportswomen' and "other", that we have called "invited", usually they are families, couples, famous or lovers. We observed an increase in the presence of the "invited" woman over time, and this is one of de causes which increase invisibility of 'Sportswomen'.

Keywords : sports newspapers; patterns of women; mass media; sportswomen.

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