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Gaceta Sanitaria
Print version ISSN 0213-9111
Abstract
MIRALLES, Mar; CHILET-ROSELL, Elisa and HERNANDEZ-AGUADO, Ildefonso. Framing of childhood obesity in Spanish lay press. Gac Sanit [online]. 2021, vol.35, n.3, pp.256-259. Epub Dec 20, 2021. ISSN 0213-9111. https://dx.doi.org/10.1016/j.gaceta.2019.09.010.
Objective
To explore the frame, individual or collective, of childhood obesity in the main Spanish lay media.
Method
Analysis of a convenience sample of 132 publications regarding childhood obesity (August 2016-September 2018). Descriptive analysis about approach, measures and causes of obesity and food industry influence in the development of the publication.
Results
47% of the publications presented an individual approach. 54% included eating and physical activity as cause. 29% of the measures propose a healthy environment and 27% individual recommendations. Individual frame was present in 77% of the news influenced by the industry.
Conclusion
Publications on childhood obesity of the main Spanish lay press reveal a predominance of the individual approach to the problem. This majority perception may condition the development and implementation of public health policies or interventions.
Keywords : Communication media; News; Paediatric obesity; Food industry; Health policies.