Objective:

to analyze the Social Representations of HIV constructed by young pregnant women.

Methodology:

field research, descriptive, qualitative, based on the Theory of Social Representations in its structural approach. Using the term HIV / AIDS in the normative and counter-normative context. The free evocation technique was used with 120 young pregnant women. Its analysis with the aid of the software IRAMUTEQ.

Results:

were found at its central core, the social representations of prejudice and death, which negatively point to the informative and imaginary dimension that had about the virus at the beginning of the epidemic.

Conclusions:

although there are advances in the means of transmitting information, it remains archaic and negative. Realizing thus, the importance of reflecting on the language of information passed on to young people and / or little interest in knowing and being updated on what really happens when you have the virus.