Objectives:

to gain a better understanding about consumers in order to be able to inform them, improve their protection and promote their responsibility, emphasizing the role of consumer organizations in improving the food literacy of the Spanish population.

Methods:

more than 2,000 families from all the Autonomous Regions of Spain participated in the "Survey on consumer habits 2016", which aimed to better understand the profile of the new Spanish consumer and encourage responsible consumption. We analysed consumer habits, factors that influence purchase and level of information of consumers.

Results:

some 65% of consumers choose supermarkets as their usual place of purchase; the purchase of fresh products is imposed on the rest. The data reflect dietary habits of citizens are less healthy than recommended and little knowledge about food allergen-free, ecological or transgenic foods. About 75% acknowledge that the economic situation forced them to change partially consumption and food habits. When selecting a product, people value the most quality and price, factors that together with the proximity of the point-of-purchase influence the choice of place of purchase. 71% of consumers say they look for information about products before buying them and find it on labels. They value information on expiration date, ingredients, price, place of origin and nutritional information. Only 71% difference between expiration date and preferential consumption.

Conclusions:

for a consumer association, nutrition education should not only contemplate the dissemination of information about food and nutrients, but also provide tools to know what to do and how to act to improve nutrition, creating environments that provide good food options and capabilities that allow to individuals, institutions and companies to commit to adopting healthier practices.

        · resumen en Español     · texto en Español     · Español ( pdf )