Resumo

OJUELOS GOMEZ, Francisco J. Illicit advertising and health: closing the circle. Rev. Bioética y Derecho [online]. 2020, n.50, pp.439-452.  Epub 23-Nov-2020. ISSN 1886-5887.

The regulation of advertising in some areas of health provides, beyond the specific level of effectiveness in its application, naturally mutable and conjunctural, a coherent framework of protection that is not found in other fields. This paper analyzes the applicability of legal and jurisprudential criteria of one of these areas (advertising of medicinal products) as a complement to action against practices that are seriously harmful to public interest and to consumer rights in other areas, such as the advertising of alcoholic beverages or unhealthy food, which are in great need of well-founded legal criteria with which to act to take action to tackle consumer protection and defend public health.

Palavras-chave : advertising; regulation; medicine products; food; alcoholic beverages.

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