Resumo

LOPEZ, María José; CONTINENTE, Xavier; SANCHEZ, Esther  e  BARTROLI, Montse. Activities using websites and social networks: tools and indicators for evaluation. Gac Sanit [online]. 2017, vol.31, n.4, pp.346-348. ISSN 0213-9111.  https://dx.doi.org/10.1016/j.gaceta.2016.12.006.

In the field of health, information and communication technology (ICT) can create a space that, regardless of place or time, enables information to be shared and disseminated quickly. In addition to the usual challenges of evaluating public health activities, other difficulties are present when evaluating activities using ICT, such as lack of previous standards, unknown individual exposure or lack of information on the characteristics of those exposed. The aim of this paper is to describe some tools and indicators that may help to assess the scope, use and parameters related to website positioning on search engines as well as the connected social networks.

Palavras-chave : Evaluation studies; Internet; Social media.

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