Objective:

To discover interactions of individuals with memes related to processes or ideas about research.

Methods:

Qualitative study through virtual ethnographic design within the particular systems of Facebook pages open to the general public.

Results:

Five main categories were found: (1) physical and emotional alterations; (2) paternity / maternity analogy and thesis; (3) main complications of the thesis; 4) unfinished thesis: from utopia to pretext and; (5) main reasons to conclude the thesis.

Conclusions:

Memes have built a positive culture towards research by showing it as something that produces satisfaction, self-realization and transcendence to those who carry it out.