Objectives:

to assess the web-user profile in pregnant women from two primary care centers with the intention of developing high interest blog contents.

Methods:

descriptive study of 101 pregnant women who gave birth between May 2014 and March 2015 and attended routine post-partum and pediatric visits.

Results:

a total of 101 surveys were analyzed. The mean age was 32.64 years. In parity groups 53.8% were nulliparous, 37.6% second birth, 8.7% third birth or more. 13% had a low education level, 43% medium (secondary studies) and 44.1% high education level. Devices utilized were 88.2% smarthphone, 82.6% personal computer, 65.6% tablet and 52.7% family computer. A 79.6% used the Internet every day. The level of education along with the age of the mother influences the use of certain devices and the frequency of internet access. Main uses were email and browsing health information. Most viewed topics were motherhood, food and lifestyle. More than half frequently looked for information before or after visiting the doctor or nurse. The majority of women are willing to communicate and receive information with/from the care-giver by new channels such as blogs, social media, etc. specially in primigravid women.

Conclusions:

pregnant women frequently use the Internet to consult about health problems, specially those with high level of education and aged under 30. Primigravid women are the most interested. This experiment justifies further development of education and communication tools such as health-related blogs.

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