Resumen

GONZALEZ ALEMAN, Horacio. Reflections on the power of the food consumer. Rev. Bioética y Derecho [online]. 2018, n.42, pp.23-32. ISSN 1886-5887.

Food sector has evolved hand in hand with society. In this sense, consumer has moved from a mere passive position to a real empowerment, with stronger influence in the food chain - thus changing the landscape of food consumption. Labelling is a good example of this evolution, and it is no longer a mere declaration of content but much more: environment, health, ethics and other issues are more and more present and crucial. The author explains this evolution having in mind not only societal changes but also the growing information available, the role of media and new information technologies.

Palabras clave : food, food consumer, power; labeling, new technologies, media.

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