Abstract

ISLAS VEGA, Iracema; REYNOSO VAZQUEZ, Josefina; HERNANDEZ CERUELOS, María del Carmen Alejandra  and  RUVALCABA LEDEZMA, Jesús Carlos. Food in Mexico and the influence of advertising in the face of weakness in the design of public policies. JONNPR [online]. 2020, vol.5, n.8, pp.853-862.  Epub July 12, 2021. ISSN 2529-850X.  https://dx.doi.org/10.19230/jonnpr.3259.

In this document the reader will find sufficient elements to realize that there is a weakness in the design of public policies "Coverage" regarding the subject. The food in Mexico and the influence of the publicity of the companies, this in terms of the negative impact that it is causing in the health not only of the children, but of the population in general, this leads to the need to work in the generation of public policies that include the control of the negative effect on population health.

Keywords : coverage; public policies; food; advertising-marketing.

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