Abstract

SANCHEZ-MUNIZ, Francisco J et al. Someone is pulling the wool over our eyes. JONNPR [online]. 2022, vol.7, n.4, pp.366-375.  Epub Sep 25, 2023. ISSN 2529-850X.  https://dx.doi.org/10.19230/jonnpr.4836.

"Que no te la den con queso" (free translation, "Don't let someone pull the wool over your eyes") is an expression that arose from a winemaker’s deception stratagem, to sell wines of poor quality at a high price. This article stars describing basic aspects of the beginning of Nutrition as a Science, commenting very briefly on its chemical, biological, experimental, and metabolic stages, to then reflect on the current moment in which Nutrition has become very plural and complex. Today we try to find the guidelines for an adequate, valid, and effective nutrition for everyone under a preventive and curative points of view. This Nutrition, known as Precision Nutrition, is based on the study and knowledge of the interaction among what we eat with, our genome. and the ambiome. That is why we denounce that people without training in nutrition dare to give almost dogmatic nutritional advice, which creates incorrect habits and precarious health situations. In order to fight against the hoaxes and erroneous news about nutrition that continually appear in the media and social networks, and to denounce that "someone is pulling the wood over our eyes", new methodologies are emerging (e.g. "Infograms") that use simple diagrams containing contrasted scientific information that are disseminated in the social networks themselves to try to dismantle some "fakes" that are considered viral.

Keywords : Nutrition; precision nutrition; fakes; infograms.

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