<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0214-7823</journal-id>
<journal-title><![CDATA[Papeles del Psicólogo]]></journal-title>
<abbrev-journal-title><![CDATA[Pap. Psicol.]]></abbrev-journal-title>
<issn>0214-7823</issn>
<publisher>
<publisher-name><![CDATA[Consejo General de Colegios Oficiales de Psicólogos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0214-78232026000200077</article-id>
<article-id pub-id-type="doi">10.70478/pap.psicol.2026.47.09</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El Narcisismo Académico: Cómo la Universidad También Busca Likes]]></article-title>
<article-title xml:lang="en"><![CDATA[Academic Narcissism: How Universities Also Chase Likes]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Secades-Villa]]></surname>
<given-names><![CDATA[Roberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez-Álvarez]]></surname>
<given-names><![CDATA[Marino]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Oviedo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Academia de Psicología de España  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>España</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2026</year>
</pub-date>
<volume>47</volume>
<numero>2</numero>
<fpage>77</fpage>
<lpage>83</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.isciii.es/scielo.php?script=sci_arttext&amp;pid=S0214-78232026000200077&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.isciii.es/scielo.php?script=sci_abstract&amp;pid=S0214-78232026000200077&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.isciii.es/scielo.php?script=sci_pdf&amp;pid=S0214-78232026000200077&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El presente artículo analiza la emergencia del narcisismo académico como manifestación específica del narcisismo cultural en el contexto universitario contemporáneo. Partiendo del concepto de narcisismo normativo, se examina cómo la lógica de la visibilidad, la autoexposición y la búsqueda de reconocimiento se han integrado en las prácticas docentes e investigadoras, transformando la identidad profesional y los modos de producción del conocimiento. La cultura de las métricas, los indicadores de impacto y la presencia digital ha convertido la universidad en un escenario de representación, donde el prestigio depende no tanto del saber sino, sobre todo, de la exposición. A partir de ejemplos del contexto español, se discuten los efectos de los criterios de evaluación académica en la generación de dinámicas competitivas, envidias institucionales y pérdida de cooperación. Finalmente, se proponen orientaciones para reorientar la visibilidad hacia una cultura del reconocimiento con propósito, basada en la calidad, la colaboración y la integridad intelectual.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article examines the emergence of academic narcissism as a specific manifestation of cultural narcissism within the contemporary university context. Drawing on the concept of normative narcissism, we explore how the logic of visibility, self-exposure, and the pursuit of recognition has been integrated into teaching and research practices, transforming professional identity and modes of knowledge production. The culture of metrics, impact indicators, and digital presence has turned the university into a stage of representation, where prestige depends less on knowledge and more on exposure. Using examples from the Spanish context, the article discusses the effects of academic evaluation criteria on the generation of competitive dynamics, institutional envy, and a decline in cooperation. Finally, guidelines are proposed to redirect visibility toward a culture of purposeful recognition, grounded in quality, collaboration, and intellectual integrity.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Narcisismo académico]]></kwd>
<kwd lng="es"><![CDATA[Cultura digital]]></kwd>
<kwd lng="es"><![CDATA[Universidad]]></kwd>
<kwd lng="es"><![CDATA[Visibilidad]]></kwd>
<kwd lng="es"><![CDATA[Reconocimiento]]></kwd>
<kwd lng="en"><![CDATA[Academic narcissism]]></kwd>
<kwd lng="en"><![CDATA[Digital culture]]></kwd>
<kwd lng="en"><![CDATA[University]]></kwd>
<kwd lng="en"><![CDATA[Visibility]]></kwd>
<kwd lng="en"><![CDATA[Recognition]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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<article-title xml:lang=""><![CDATA[The &#8220;PhD influencers&#8221; logging lab life on TikTok and Instagram]]></article-title>
<source><![CDATA[Nature]]></source>
<year>2024</year>
<volume>631</volume>
<page-range>724-5</page-range></nlm-citation>
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</article>
